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BobHelm wrote:Ray, I am not yet 'on the ground' in Udon so some of the permanent residents (like you) will have a far better idea of what is currently available. The only thing that i can say is that from previous posts there seems to be between 500 and 5,000 farang residents in the Udon area, plus I guess a constant, but low (if compared to BKK or the islands) stream of Farang tourists. So that is the majority of the customer 'base' - I guess that some Thais would also be potential customers but price would more than likely take most of them out of the business.
If you also take into account that that is the Udon AREA so many will only actually visit Udon itself rarely and that many of these potential customers have come to Thailand to get away from western concepts and goods (except for occasional 'treats' to remember 'home'). Then I do not think there would be a huge demand.
having said all thatI guess if someone was forward thinking enough to believe that there could be a growing demand and they wanted to capture future business by setting up an efficient operation today then I could be a good steady earner!!!!
I have just re-read this and it seems a very long winded way of saying "I don't know"but I have written it so am going to post it...

BobHelm wrote:Ray, A buyers co-op sounds like a good idea. Has anyone done that sort of thing in Thailand before?? As long as the day to day stuff is managed efficiently it is a real 'win-win' for everyone involved.

JimboPSM wrote:There is already a thread on this subject started a while back under "Shopping":
http://www.udonmap.com/udonthaniforum/viewtopic.php?t=151



businessman wrote:Sean got wind of someone setting up a farang food operation.Better to let them do all the hard work Ray.You sit back and consume.


BangkokButcher wrote:It was from a Dutch guy that drinks in Harry's that I got the original email, then i saw Ray's thread on tv.
Havent heard anything since as he hasn't responded to any of my emails

The answer? Why, a delicatessen_bakery establishment


valentine wrote:Hi Ray, Have given a lot of thought to the dilemma of marketing foreign type produce and this is my pennorth , for what its worth.
Most grocery items have an acceptable substitute available on the shelves of the larger supermarkets, so you would be going head on with the big boys on prices, not a wise thing to do. The items that seem to be most missed by the farangs I have spoken to fall into three main catergories.
1) Bakery. Good European style breads and cakes.
2)Hams and cheeses.
3) Wines.
The third is a no go, due mainly to local taxation policy, and the fact that decent wines, especially reds, simply do not travel well through the different temperat zones between here and the major producers in Europe.There may be a chance with sum of the up and coming offerings from New Zealand and Australia but you stiil have the inflated prices to contend with due to the method of taxing employed here.
So, numbers 1 and 2.
Bakery. Enormous potential, as demonstrated by the successful establishments in areas with a greater concentration of farangs, like Bangkok and Pattaya. I personally used to buy my bread and cakes from the Royal Cliff bakery, who had a Swiss baker, I think.If you didn't get there early, it was all gone. The cream cakes were mouth watering.
Surprisingly they had a large percentage of Thai customers as well. I am sure it wouldn't take long for the word to spread with the richer elements of Udon Thai society.
Now,hams and cheeses. Oh , how I long for a nice salami sandwich, or even a gorgonzola spread.
The answer? Why, a delicatessen_bakery establishment. Making nice bread, cakes, pork pies, sausage rolls. Selling ready filled sandwiches, made with crusty bread.( My mouth is watering already)
I think this would have strong potential, but the outlay would be enormous.The bigest problem is location.It has to be a high profile site with plenty of passing traffic or you would need extensive advertising, which is expensive.So where would you find such a site?The answer is, look at Tesco's or Big C, they have tremendous flow through of visitors.
I realise they would have lease clauses that possibly phrohibit competitive businesses on the estate, but what about a new department inside the store?A whole new delicatassen area. Maybe they would be interested in a franchise arrangement? Just think if it went nationwide? All the stores they have.
The advantage is you wouldn't have to worry about competing on the general items, yours would be unique. They would get increased traffic through their doors, which is where most farangs shop anyway.I would be able to enjoy my pork pie!!!
As a postscript. I have been aware that Big C are entering a code on the till for all farang purchases for several weeks now.Maybe some market research on our buying habits with a view to getting additional product lines?Hope so!

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