OK, I'll jump in here and go back to the original post, since it brought to mind an academic journal article from my dissertation research in international business.
The author, Nancy Adler, researched the way in which Western women were perceived and treated when doing business in the heavily male-dominated Japanese business culture. The article, titled "The Gaijen Factor," concluded that Western women were not treated in a negative or subservient manner, because they weren't perceived as Japanese women, or even as "women."
The foreignness (gaijen factor) was so overriding that Japanese businessmen were unable to place them in the category of "female." As a result, they interacted with Western women when doing business in the workplace in an identical manner. (She did not address interaction outside the actual workplace, i.e., the entertainment after business hours.)
Tongue-in-cheek or not, I think the original point was that falangs are perceived in a completely different manner than Thai men.






