Its more than a hoax! Its wonderful for local business!
Here are some photos (and a couple moving images) of "Naga sighting" in Nam Pae (an hour out of Nong Khai). This occurred the day after the 2006 coup. People thought that this must the the Naga's way of reassuring the people that Thailand was going to be ok.
Below is a link to that web page.
http://www.cappels.org/thai_articles/namapenaga/Nong%20Khai%20Naga.html



