Author: FrazeeDK » March 15, 2006, 7:04 pm
last year my nephew was driving in toward Udon on the Sakhon Nakon road. As usual he was riding his motorcycle and was in the middle of the breakdown lane where most folks ride their bikes. It was around 3PM so he was heading into the setting sun along the road at about 65kph. Suddenly, he was struck from behind by one of the big Red Coca Cola trucks and did a 30 meter superman flight as the Coke truck screeched to a halt.
My nephew called us in Udon and his wife in their village to come help him. Luckily, for once, he'd had his helmet on and buckled, was wearing a leather jacket and jeans. Of course, for footgear it was flip flops. When I say he was lucky, he was hugely lucky.. A scratch on his hand, and somehow a scratch on his back and a wrenched back.. He should have been dead.
When we arrived at the scene, I was shocked to see the Coca Cola Truck still there.. The driver was still apologizing profusely to my nephew and saying that the setting sun had blinded him and he'd drifted over the line into the breakdown lane. They'd gotten my nephew's handphone number, village and house number. I quickly got the Coke driver's license, name, and wrote down the Truck tag and company number. The guy and his two assistants told me to go ahead, that there would be no problems, that the Company would pay.. I was a bit suspicious but since I had all the numbers, I told them fine they could leave.
We loaded my nephews worse for wear bike into my truck and took him to Aek Udon for an examnation and back X-Ray.. The tough 44 year old rice farmer was stiff but the Docs gave him a clean bill of health.
The end of the story; The Coca Cola Company rep called my nephew, and made an appointment to see him in the village. The following day the Coke Rep showed up with a truck and helpers to collect my nephews bike to "make it right". He paid my nephew's medical bills, and topped it off with 4000 Baht for the pain and suffering. The bike came back fixed like new later that week..
Yeah, 4000 Baht, med expenses and fix the bike wouldn't go far in the States. There, my nephew probably would have gotten a pile of money and been set for life. But,, in Thailand, this type of corporate responsibility in a country where most errant drivers flee the scene is reassurring to say the least.. I always meant to go by the Udon Chamber of Commerce and laud the Coca Cola Company for its honesty.. I guess this posting will have to do..
Oh, my nephew's never had any health problems from the accident to this day.. He still himself is stunned that Coca Cola did the "right" thing.